Particularly in the last two years, many of our markets, our products, have been in a state of, “Are we the supply chain constraint, or are our customers having other constraints that then limit their demand from us?” And so that has resulted in the need for much higher levels of communication back and forth with customers on a very extended basis, to try to align better.
You have to be in that mindset of continual improvement, continual change, because there’s always something better. There’s always a new start-up around the corner that’s going to change the game. And at the end of the day, if you can move one step faster than your competitors, you’re going to have an advantage.
I think it's important for all the different parties to collaborate and talk about the strategies they want to move towards in the next five to ten years or more. Collaboration becomes so important, and its no longer just within a factor. It has to cross over into your customer area. Talk about strategies, talk about tactical plans and talk with the component suppliers.
