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Empowering the Energy Ecosystem: Unveiling Omnisumer as a Service (OaaS)
Vijay Karna Vijay Karna Written by Vijay Karna, Consultant Sr Director, Digital Transformation
on 12 Sep 2023

In today's fast-paced world, energy consumption has transcended traditional boundaries. A groundbreaking concept, Omnisumer as a Service (OaaS), is reshaping the energy landscape by embracing the dynamic participation of individuals and businesses across various locations, solutions and providers. Let us dive into the essence of OaaS and its transformative impact on the energy ecosystem.

What is Omnisumer as a Service?

Imagine a scenario where individuals and businesses are not limited to a single energy provider or solution. Instead, they seamlessly traverse a multifaceted energy ecosystem, optimizing choices and unlocking new opportunities. An Omnisumer, whether an individual or an entity, engages with energy solutions in a manner that goes beyond convention. OaaS encapsulates this paradigm shift, driving collaboration, innovation and shared benefits.

Key Takeaways from Omnisumer as a Service:

  1. Technology Agnostic Approach: Utility OaaS programs stand at the intersection of technology and innovation. By being technology agnostic, these programs embrace diverse solutions while considering crucial factors such as fuel costs, low-carbon alternatives and long-term resilience. The result? A flexible and adaptable energy landscape that harnesses innovation for sustainable growth.
    Example: A utility explores a mix of solar, wind and battery storage solutions to create a versatile energy blend that caters to diverse energy needs.
  2. Unlocking Value Beyond Resilience: Resilience is paramount, especially for public-use facilities and communities vulnerable to disruptions. However, the true potential of utility OaaS programs lies in monetizing additional benefits. To make these programs impactful, both customers and utilities need to embrace value streams beyond resilience. This entails peak management, resource capacity optimization and a holistic approach to energy utilization.
    Example: A university harnesses its microgrid not only for resilience during outages but also for peak shaving during high-demand periods, thereby reducing energy costs and environmental impact.
  3. Empowering Larger Omnisumers: The scope of OaaS extends to entities with substantial energy assets. Large businesses, such as big box retailers, possess the capacity to provide demand response and resource adequacy. This forms the bedrock of utility OaaS programs. For these larger Omnisumers, OaaS is not just about energy—it is a partnership that ensures power reliability and serves as a physical insurance policy against disruptions.
    Example: A retail giant collaborates with a utility to leverage its energy storage capabilities, optimizing energy use and bolstering its sustainability efforts.
  4. Navigating Competition and Collaboration: The landscape of OaaS is dynamic, and while utilities offer unique advantages, they also face competition from third-party energy service providers. Large commercial and industrial customers are pivotal in this regard, creating both opportunities and challenges. Embracing OaaS calls for a delicate balance between competition and collaboration.
    Example: A utility establishes a symbiotic relationship with a large industrial player, aligning resilience goals while ensuring optimized energy consumption.
  5. Regional and Policy Considerations: Embracing OaaS is not just about innovation—it is about alignment with regional policies and customer needs. Utilities need to consider state policies, carbon mandates and restrictions on fossil fuel generation. Moreover, variations in regional fuel costs, customer demographics and hazard threats shape the OaaS value proposition.
    Example: A utility tailors its OaaS offerings to align with a state's ambitious carbon-neutral target, positioning itself as a sustainability leader.

Unveiling the Future: Key Questions for Exploration

  1. What Drives Omnisumers? Understanding key drivers—whether it is resilience, carbon-neutral solutions or critical load supply—enables utilities to tailor OaaS offerings to meet diverse needs.
  2. Omnisumer's Value Proposition: Unpacking the value equation for Omnisumers, encompassing factors like backup power, emergency services and participation in innovative tariffs is essential for successful OaaS engagement.
  3. Utility's Value Proposition: Recognizing how OaaS enhances utility offerings—such as contingency capacity reserves, resource adequacy and regulatory compliance—ensures a balanced partnership.
  4. Program Structure and Terms: Strategically designing OaaS programs including considerations like payment models, ownership structures and metering options, shapes the OaaS landscape.
  5. Supplier Relationships: Collaborating with solution providers and vendors lays the groundwork for robust OaaS offerings. These partnerships facilitate analysis, engineering and innovation.

In the era of Omnisumer as a Service, the energy landscape is evolving from static to dynamic, from fragmented to integrated. By embracing innovation, collaboration and a customer-centric approach, utilities can redefine energy consumption, resilience and value creation. The journey towards a sustainable and interconnected energy future starts with OaaS—a transformational force that empowers us all. The journey towards Omnisumer as a Service (OaaS) signifies a monumental step in reshaping the energy landscape. With its potential to drive resilience, sustainability and collaboration, OaaS stands as a beacon of innovation and adaptability. As we embark on this transformative path, let us harness the power of OaaS to co-create an energy future that is truly dynamic, responsive and empowering for all stakeholders involved.

 

About the Author

Vijay is Sustainability Reporting Practitioner and Digital Transformation Consultant at Cyient. He helps clients realize business value with expertise in designing business processes to improve customer experience, increase profitability, and provide a competitive edge. He has extensive experience leading circularity and implementing digital readiness on sustainable business models, product and service portfolios, market and customer access, value chains and processes, IT architecture, compliance, organization, and culture.

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