Earlier, the communications service provider (CSP) ecosystem worked in silos without considering end-to-end operational impact of multiple vendors and network technologies touchpoints. Each of these silos generated vast amount of data and the CSPs had no strategy in place to monetize it. While things have changed today, challenges like rising competition and high total cost of ownership (TCO) continue to drive today’s CSPs to look for innovative ways to enhance customer experience, maximize resource utilization, and improve operational efficiencies.
The service providers’ viewpoints span not just the past and present landscape but also the future. With new operational technologies like SDN/NFV, service providers are seeking detailed insights into their daily network and service operations to help them adapt to the dynamically changing ecosystem.